American Express Serve


Easy to Get, Set Up, and Use

1. Get a Card

It’s free to register for a Card online and get it in the mail. Can't wait? Purchase one at your local CVS/pharmacy®, Duane Reade, Family Dollar, Fred’s Super Dollar, Office Depot, Sheetz, Walgreens, or Walmart® and then register your Card for an Account online.

Have a Temporary Card? Register online to get a Card with your name on it and enjoy everything American Express Serve has to offer.

2. Add Money to Your Card

Use Direct Deposit, link your debit, credit,2 or bank account, deposit checks using your mobile phone,3 and load cash for free across 19,500 CVS/pharmacy®, Walmart®, and participating 7-ELEVEN® locations.

3. Use Your Card Every Day

Pay bills, buy groceries, shop online, withdraw cash for free at over 24,000 ATMs, send and receive money between family and friends with Serve Accounts, and use virtually anywhere American Express Cards are accepted.

    Get Fast, Easy Access to Your Money with Direct Deposit

    Direct Deposit is FREE, so don’t wait to cash your paycheck or government benefits - get all or part of your paycheck added directly to your Serve Account.

    Plus, your monthly fee is waived when you use Direct Deposit during your monthly statement period.

    Do It All On the Go

    Use the American Express Serve® Mobile App3 to check your balance and recent transactions, pay bills on the go, add checks, and send money to family or friends. Download the American Express Serve Mobile App for iOS or Android.

    You can also tap and pay using your smartphone anywhere American Express contactless payments are accepted with the Isis Mobile Wallet®. Learn more at

    Add Cash at the Register for FREE

    Add as much as $500 or as little as $20 for FREE across 19,500 CVS/pharmacy®, Walmart®, and participating 7-ELEVEN® locations. Just give your cash and American Express Serve® Card to the cashier, and your money will be immediately added to your Card.

    • CVS/pharmacy
    • 7-ELEVEN
    • 7-ELEVEN

    Or, add money to your Account by purchasing a MoneyPak® or Vanilla® Reload wherever they’re sold.4

    FREE ATM Access

    Get FREE ATM withdrawals at over 24,000 ATMs nationwide. And, you can withdraw cash at any ATM worldwide.1

    Easily Pay Bills Online for FREE

    You’ll save time and postage by paying bills like your car payment or phone bill online (electronic transfers take as little as two days) and by storing payee information.

    Send & Receive Money Quickly

    It’s safe and easy to send and receive money from other Serve Accounts.

    Use this feature from your home computer or on the go with the Serve Mobile App. You can easily pay a friend back or split a bill.

    Manage Your Money with Reserve & Subaccounts

    Reserve is an easy way to set aside money for a large purchase or vacation. Transfer money as often as you like from your available balance, keeping it separate from everyday spending.

    Subaccounts are perfect for giving allowance, paying the babysitter, and covering college expenses. Each one comes with its own Card, while you maintain control of spending and ATM access.

    Membership Benefits


    Customer Service

    You’ll have access to the American Express Standard of Service, 24/7.


    American Express Offers

    Get access to special offers, content, and more from top brands on Facebook, Foursquare, and Twitter. Learn more at


    Purchase Protection5

    Shop with added confidence and Purchase Protection,5 which can help protect eligible purchases made with the Card against accidental damage and theft for up to 90 days from the date of purchase. Please read important exclusions and restrictions.


    Fraud Protection

    If your Card is lost or stolen, you won’t be responsible for fraudulent Card charges.


    Entertainment Access®

    Get special savings and advance tickets to some of the hottest events in music, sports, and theater.6


    Travel Protection

    Assistance is only a phone call away with our Global Assist® Hotline7 and Roadside Assistance Hotline.8